Watches as an investment

Luxury watches have become a solid investment due to their performance and tangible value. The Knight Frank Wealth Report 2023 found that 46% of ultra-high-net-worth individuals plan to invest in luxury timepieces this year. From August 2018 to January 2023, prices for top models from Rolex, Patek Philippe, and Audemars Piguet increased by 20% annually, according to the Boston Consulting Group, with specific models achieving significantly higher returns on the resale market.

 These watches also serve as a reliable store of value, especially during periods of inflation and market instability. As a tangible asset with limited production, luxury watches offer portfolio diversification and have consistently demonstrated price appreciation, making them a viable alternative to traditional investments.